Brief: build a brand based on your "inner freak"
My inner freak: I hate shoes with a passion, and would never wear them if I didn't have to
Logo for brand, name is a play on words of being bare footed while it connects to an animal that is typically bare footed.
Big Idea Video: showcase a 5K event where everyone is running barefooted to promote the product and also the idea that shoes aren't needed to be able to go for a run.